Inside the 2Q/2016 Monitor

Small Business and Digital Marketing

To meet the needs of today’s “wired” consumers, small business must be online and have an integrated Internet, social media and mobile presence. Indeed, in a recent survey, almost all (97%) of California consumers say they go online first to check out the products and services offered by local small businesses before heading out to the stores.

Just how is Long Beach Small Business doing in reaching consumers online? Results from our latest CSULB-CBA Small Business Monitor survey shows significant improvements in digital media and marketing over the past several years, though many small businesses still struggle with getting online and maintaining a digital marketing presence.

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Community & Group Presentations

Click on the link to get more information about the LB Small Business Monitor. You may also contact us to schedule a personalized presentation for your community or business group by a CSULB Business Professor.

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