Sam Lee

Sam Lee

Part Time Lecturer, Marketing (MKTG)
Email: sam.lee@csulb.edu
Campus Phone: 562.985.4766
Office: COB-338 (Hours)

An experienced corporate executive with 30 years of senior marketing, sales and CEO experience with multinational corporations in Asia Pacific and the U.S. Consummate marketer with a passion for customer insight and digital marketing. A personal vision of combining his corporate experience with education to help develop the next generation of global business leaders. 30 years of MNC corporate experience with a strong foundation in classical marketing as well as vast international and US experience.

  • Doctor of Philosophy (Ph.D.), Seoul School of Integrated Science and Technology, 2013
    Major/Concentration: Marketing
  • Master of Business Administration (M.B.A.), University of Michigan, 1986
    Major/Concentration: Marketing
    Academic
  • California State University Long Beach (2019 - Present) Lecturer
  • Hult International Business (2017 - 2018) Dean, Undergraduate Program
  • Sungkyunkwan University (2011 - 2016) Adjunct Professor of Business
  • Professional
  • SILee Consulting (2015 - Present) Founder
  • Pizza Hut Korea and Thailand (2008 - 2015) CEO
  • Samsung Electronics (2005 - 2008) Executive VP, Global Market
  • Yahoo Korea (2001 - 2005) CEO and Asia Regional VP
  • Asia Online Ltd. (2000 - 2001) Regional CEO and EVP of Marketing
  • BMS Malasiya/Singapore (1997 - 2000) General Manager
  • S.C. Johnson Wax (1996 - 1997) Regional Business Development Director, Asia Pacific
  • Pepsi Cola International, Asia Pacific (1990 - 1995) Sales and Marketing VP
  • "Advised CEO on business strategy, marketing strategy and M&A strategy." (Dec-2023) , Johnsonville Korea
  • "Founder" (Dec-2023) , SILee Consulting
  • "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2023) , Webee
  • "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2022) , Webee
  • "Advised CEO on business strategy, marketing strategy and M&A strategy." (Jun-2022) , Johnsonville Korea
  • "Founder" (May-2022) , SILee Consulting
  • "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2021) , Webee
  • "Founder" (May-2021) , SILee Consulting
  • "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2020) , Webee
  • "Founder" (May-2020) , SILee Consulting
  • "Founder" (Dec-2019) , SILee
  • "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2019) , Webee
  • "Founder" (May-2019) , SILee Consulting
  • "Founder" (Dec-2018) , SILee
  • "Founder" (Dec-2017) , SILee
  • "Founder" (Dec-2016) , SILee
  • "Founder" (Dec-2015) , SILee
  • "General Manager of Pizza Hut" (Apr-2015) , Pizza Hut Korea
  • "General Manager of Pizza Hut" (Dec-2014) , Pizza Hut Korea
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Updated: December 08 2023 [lee.sam]