Sam Lee
Part Time Lecturer, Marketing (MKTG)Email: sam.lee@csulb.edu
Campus Phone: 562.985.4766
Office: COB-338 (Hours)
An experienced corporate executive with 30 years of senior marketing, sales and CEO experience with multinational corporations in Asia Pacific and the U.S. Consummate marketer with a passion for customer insight and digital marketing. A personal vision of combining his corporate experience with education to help develop the next generation of global business leaders. 30 years of MNC corporate experience with a strong foundation in classical marketing as well as vast international and US experience.
- Doctor of Philosophy (Ph.D.), Seoul School of Integrated Science and Technology, 2013
Major/Concentration: Marketing - Master of Business Administration (M.B.A.), University of Michigan, 1986
Major/Concentration: Marketing
-
Academic
- California State University Long Beach (2019 - Present) Lecturer
- Hult International Business (2017 - 2018) Dean, Undergraduate Program
- Sungkyunkwan University (2011 - 2016) Adjunct Professor of Business Professional
- SILee Consulting (2015 - Present) Founder
- Pizza Hut Korea and Thailand (2008 - 2015) CEO
- Samsung Electronics (2005 - 2008) Executive VP, Global Market
- Yahoo Korea (2001 - 2005) CEO and Asia Regional VP
- Asia Online Ltd. (2000 - 2001) Regional CEO and EVP of Marketing
- BMS Malasiya/Singapore (1997 - 2000) General Manager
- S.C. Johnson Wax (1996 - 1997) Regional Business Development Director, Asia Pacific
- Pepsi Cola International, Asia Pacific (1990 - 1995) Sales and Marketing VP
- "Advised CEO on business strategy, marketing strategy and M&A strategy." (Dec-2023) , Johnsonville Korea
- "Founder" (Dec-2023) , SILee Consulting
- "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2023) , Webee
- "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2022) , Webee
- "Advised CEO on business strategy, marketing strategy and M&A strategy." (Jun-2022) , Johnsonville Korea
- "Founder" (May-2022) , SILee Consulting
- "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2021) , Webee
- "Founder" (May-2021) , SILee Consulting
- "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2020) , Webee
- "Founder" (May-2020) , SILee Consulting
- "Founder" (Dec-2019) , SILee
- "Business Advisor to O2O Enablement startup based in Silicon Valley" (Sep-2019) , Webee
- "Founder" (May-2019) , SILee Consulting
- "Founder" (Dec-2018) , SILee
- "Founder" (Dec-2017) , SILee
- "Founder" (Dec-2016) , SILee
- "Founder" (Dec-2015) , SILee
- "General Manager of Pizza Hut" (Apr-2015) , Pizza Hut Korea
- "General Manager of Pizza Hut" (Dec-2014) , Pizza Hut Korea
Updated: December 08 2023 [lee.sam]