Ingrid Martin

Ingrid M. Martin

Professor, Marketing (MKTG)
Email: ingrid.martin@csulb.edu
Campus Phone: 562.985.4767
Office: COB-352 (Hours)
Google Scholar Page

I have published research in several top journals, including Journal of Marketing Research, Journal of Consumer Research, Risk Analysis, Journal of Public Policy & Management, as well as other well-known journals. I have coauthored four book chapters and numerous conference papers. I am on the editorial review board and review for numerous journals, I have co-chaired two national conferences and doctoral workshops, and I have received more than $750,000 in research grants fro the US Forest Service to work with rural communities in learning how to mitigate wildfire risks.

Consumer Behavior/Psychology: Sustainability & Public Policy issues in Marketing; Marketing Management.

My area of research is in risk communication and risk mitigation as it relates to consumption and natural disasters such as wildfires. My focus is on understanding how risk communication can be used as a tool to encourage consumers to change their risky

  • PhD, University of Southern California, 1994
    Major/Concentration: Marketing
  • Master, Michigan State University at Lansing, 1987
    Major/Concentration: Communications
  • Bachelor, University of New Mexico, 1984
    Major/Concentration: Marketing and International Management

    Academic
  • California State University, Long Beach (2021 - Present) Director of Accelerated MBA & Saturday MBA
  • California State University, Long Beach (2020 - 2020) Director of MBA Programs
  • California State University, Long Beach (2015 - 2019) Director of Graduate Programs
  • California State University, Long Beach (2010 - 2013) Department Chair
  • California State University, Long Beach (2005 - Present) Professor
  • California State University, Long Beach (2001 - 2001) Associate Professor
  • University of Colorado (1996 - 2001) Assistant Professor
  • Carroll School of Business (1994 - 1996) Assistant Professor
  • University of Michigan (1987 - 1989) Instructor

  • "A Marketing Perspective on Maladaptive Consumption and Product Regulation", Journal of Public Policy and Marketing , Apr-2024
  • "In Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption", Journal of Consumer Affairs , Jul-2020
  • "The Impact of Risk Communication on Consumption and Consumer Well-Being", Foundations and Trends in Marketing, Apr-2019
  • "Effectively Using Death in Health Messages: Social versus Physical Mortality Salience", Journal of Consumer Behaviour, Mar-2019
  • "The experience of risk in families: conceptualisations and implications for transformative consumer research", Journal of Marketing Management , Jan-2014
  • "On the Road to Addiction: The Facilitative and Preventive Role of Marketing Cues", Journal of Business Research , Jan-2013
  • "From Use to Abuse: When Everyday Consumption Behaviors Morph Into Addictive Consumptive Behaviors", Journal of Research for Consumers, Jan-2011
  • "Relationships Can Disappear in a Puff of Smoke: A Test of Terror Management Theory and Risk Perceptions on Smoking Behavior", Journal of Consumer Behaviour, Jan-2010

  • "When Consumer Behavior Crosses the Maladaptive Line: The Role of Public Policy", Marketing and Public Policy Conference , Jun-2021
  • "Shining a Light on Maladaptive Consumption: The Journey so far and the Road Less Traveled", Association for Consumer Research Conference (Conf.) , Oct-2020
  • "Self-Regulation in the Online Gaming Environment? Motivation and Challenges", Marketing and Public Policy Conference , Jun-2020
  • "In Search of Well-Being: Factors Influencing the Movement Toward and Away From Maladaptive Consumption", D AMA Marketing Academic Conference , Washington, DC , Jan-2019
  • "Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior", Marketing Science Conference , Jun-2018
  • "How Can Marketing and Public Policy Researchers Increase Support for Science-Driven Public Policy?", Marketing and Public Policy Conference , Jun-2018
  • "The Consumer’s Journey from Adaptive to Maladaptive Consumption: The Case of Online Gamers", Marketing and Public Policy Conference , Jan-2018
  • "The Tipping Point of Everyday Consumption Behaviors", Marketing and Public Policy Conference , Jul-2016
  • "The Tipping Point: From Harmless Benign Consumption to Maladaptive Consumption", MPPC Marketing and Public Policy (Annual Conference) , Jan-2016
  • "The Tipping Point: Going from Adaptive to Maladaptive Consumption Behavior Patterns", Association for Consumer Research Conference (Conf.) , Jan-2015
  • "Consumption Addiction: Understanding the Progression from Adaptive to Maladaptive Categories of Consumption Behaviors-Parts 1 and 2", MPPC Marketing and Public Policy (Annual Conference) , Jan-2015
  • "Moving from Consumption to Addiction: A Theoretical Perspective on the Impact of Marketing Cues", MPPC Marketing and Public Policy (Annual Conference) , Jan-2015
  • "The Influence of Social Media in Creating 2-Way Risk Communication ", International Association of Wild Fire , Jan-2012

  • "Editorial Review Board Member", Journal of Public Policy and Marketing , Feb-2017
  • "Editorial Review Board Member", Journal of Advertising , Jan-2016
  • "Editorial Review Board Member", Journal of the Academy of Marketing Science , Jan-2016

  • "Advisory Board Member" (Dec-2020) , Institute for Innovation and Entrepreneurship
  • "Advisory Board Member" (Dec-2020) , Innovation Challenge
  • "Advisory Board Member" (Dec-2019) , Downtown Long Beach Alliance Long Beach
  • "Advisory Board Member" (Dec-2019) , Innovation Challenge
  • "Advisory Board Member" (Dec-2019) , Institute of Innovation and Entrepreneurship, CSULB Long Beach
  • "Advisory Board Member" (Dec-2018) , Downtown Long Beach Alliance Long Beach
  • "Advisory Board Member" (Dec-2018) , Innovation Challenge
  • "Advisory Board Member" (Dec-2018) , Institute of Innovation and Entrepreneurship, CSULB Long Beach
© 2024 College of Business (COB), California State University Long Beach (CSULB).
Updated: April 16 2024 [imartin]