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Risto Moisio

Risto Moisio

Email: Risto.Moisio@csulb.edu
Personal Website: www.csulb.edu/~rmoisio/
Office: CBA-CBA351

Associate professor of marketing specializing in consumer behavior. My research examines consumer behavior phenomena from the perspective of Consumer Culture Theory and has been published in some of the leading publications, including the Journal of Consumer Research, Journal of Consumer Culture, and Journal of Consumer Behavior.

Teaching Interests: Consumer Behavior, Marketing Research, Marketing Principles.

Research Interests: Consumer well-being; consumer self-presentation, gender; gift-giving.

Education

  • Ph D, University of Nebraska, 2006
    Major: Marketing (Business Administration)
  • M.Sc., University of Southern Denmark, 2001
    Major: (Business Administration) Marketing
  • BBA, Satakunta Polytechnic, 1998
    Major: (Business Administration) Marketing

Experience

  • Associate Professor, California State University, Long Beach (2007 - Present)
  • Adjunct Instructor, University of Arizona (2006 - 2006)
  • Visiting Scholar, University of Arizona (2005 - 2006)
  • Instructor, University of Nebraska, Lincoln (2003 - 2005)
  • Research Assistant, University of Nebraska, Lincoln (2003 - 2005)
  • Research Assistant, University of Southern Denmark, Odense (2001 - 2002)

Journal and Major Conferences

TitlePublisher
"Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work " (Published, 2013)Journal of Consumer Research
"Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group" (Published, 2010)Journal of Consumer Research
"Extending the Dramaturgical Framework in Marketing: Drama Structure, Drama Interaction and Drama Content in Shopping Experiences" (Published, 2005)Journal of Consumer Behaviour
"Between Mothers and Markets: Constructing Family Identity through Homemade Food" (Published, 2004)Journal of Consumer Culture
"Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Ambiguities in the Experience of Finnish Mobile Phone Consumers (Published, 2003)Advances in Consumer Research
"Fighting Culture - Mobile Phone Consumption Practices as Means of Consumer Resistance" (Published, 2002)Asia Pacific Advances in Consumer Research
"The Binding Force of Hope: Constructing Hope, Constructing Community" (Published, 2008)Special Session Presentation at the Consumer Culture Theory Conference
"Staging the Servicescape: A Frame Analysis of Marketer Staging Practices in a Foreign Grocery" (Published, 2007)Proceedings of 8th International Research Seminar in Service Management
"Consumer Projects: Cultural Resources and the Pursuit of Consumer Agency" (Published, 2005)European Advances in Consumer Research
"Staging the Servicescape: A Frame Analysis of the Marketer Staging Practices in a Foreign Grocery" (Published, 2004)Proceedings of the 8th International Research Seminar in Service Management
"Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Ambiguities in the Experiences of Finnish Mobile Phone Consumers" (Published, 2003)Advances in Consumer Research
"Making Contexts Matter: Selecting Research Contexts for Theoretical Insights" (Published, 2007)Handbook of Qualitative Research Methods in Marketing

Other Research and Scholarly Activities

TitlePublisher
"Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work " (Published, 2013)Journal of Consumer Research
"Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group" (Published, 2010)Journal of Consumer Research
"Extending the Dramaturgical Framework in Marketing: Drama Structure, Drama Interaction and Drama Content in Shopping Experiences" (Published, 2005)Journal of Consumer Behaviour
"Between Mothers and Markets: Constructing Family Identity through Homemade Food" (Published, 2004)Journal of Consumer Culture
"Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Ambiguities in the Experience of Finnish Mobile Phone Consumers (Published, 2003)Advances in Consumer Research
"Fighting Culture - Mobile Phone Consumption Practices as Means of Consumer Resistance" (Published, 2002)Asia Pacific Advances in Consumer Research
"The Binding Force of Hope: Constructing Hope, Constructing Community" (Published, 2008)Special Session Presentation at the Consumer Culture Theory Conference
"Staging the Servicescape: A Frame Analysis of Marketer Staging Practices in a Foreign Grocery" (Published, 2007)Proceedings of 8th International Research Seminar in Service Management
"Consumer Projects: Cultural Resources and the Pursuit of Consumer Agency" (Published, 2005)European Advances in Consumer Research
"Staging the Servicescape: A Frame Analysis of the Marketer Staging Practices in a Foreign Grocery" (Published, 2004)Proceedings of the 8th International Research Seminar in Service Management
"Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Ambiguities in the Experiences of Finnish Mobile Phone Consumers" (Published, 2003)Advances in Consumer Research
"Making Contexts Matter: Selecting Research Contexts for Theoretical Insights" (Published, 2007)Handbook of Qualitative Research Methods in Marketing

Presentations

TitleConference/MeetingLocation
"Is It Just the Effort that Counts" (2008)Marketing DepartmentNorthridge, CA
"Therapeutic Brand Community: Performing the Collective Vulnerable Self At Weight Watchers" (2006)Special Session Presentation at the Consumer Culture Theory ConferenceNotre Dame, IN
"Therapeutic Brand Community: Performing the Collective Confessional at Weight Watchers" (2006)Special Session Presentation at the North American Association for Consumer Research ConferenceOrlando, Florida
"Weight Watchers as a Community of Griping" (2006)Working Paper Poster at the Global Retailing ConferenceTucson, AZ

2014 CSULB CBA Faculty Public RESUME (DM) XML: rmoisio