Dean's Update, April 8, 2013

Our American Marketing Association Garners Honors at International Conference

CSULB’s chapter of American Marketing Association (AMA) took 18 students to the AMA International Collegiate Conference in New Orleans March 21-23, 2013.  The students returned with almost as many conference honors as Long Beach attendees.

Our chapter earned thirteen awards including being named among the Top 25 Chapters and Best Overall Chapter Exhibit.  Our exhibit addressed the conference theme, “Live the Marketing Life” with a miniature model of Long Beach including popular local restaurants and retail stores – creatively executed in a 10 x 10 space.  This particular category win was a first-ever for Long Beach.  With over 150 college chapters at the conference and only 40 of them permitted to participate in the exhibit competition, CSULB’s AMA was a standout.

During this academic year, CSULB AMA also participated in the international “AMA Saves Lives” program.  This effort works through social media to promote awareness of and to educate the community about the need for organ donation.  CSULB AMA produced two videos.  The fall 2012 video received an award for Best Video Nominee and second place for total video views.  The spring 2013 video won 4th place for total video views.

There are 327 AMA Collegiate Chapters in U.S. and Puerto Rico with over 9,300 student members.