Faculty Research

Journal Submissions > 2016

Year Title Department Author(s) View
2019 A Theoretical and Empirical Investigation of Feedback in Ideation Contests
A Theoretical and Empirical Investigation of Feedback in Ideation Contests Production and Operations Management
Marketing Yu Wang
Juncai J., Wang Y.
2019 Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link
Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link Advances in Consumer Research (Proceedings)
Marketing Pamela Miles Homer
2019 Lay Theories and Consumer Perceptions of Dietary Supplements
Lay Theories and Consumer Perceptions of Dietary Supplements Journal of Consumer Behaviour
Marketing Pamela Miles Homer
Homer, Pamela Miles and Sayantani Mukherjee
DOILay Theories and Consumer Perceptions of Dietary Supplements
2019 The Impact of Risk Communication on Consumption and Consumer Well-Being
The Impact of Risk Communication on Consumption and Consumer Well-Being Foundations and Trends in Marketing
Marketing Ingrid Martin
Martin, I. M., & Stewart, D. W.
DOIThe Impact of Risk Communication on Consumption and Consumer Well-Being
2019 Effectively Using Death in Health Messages: Social versus Physical Mortality Salience
Effectively Using Death in Health Messages: Social versus Physical Mortality Salience Journal of Consumer Behaviour
Marketing Ingrid Martin
DOIEffectively Using Death in Health Messages: Social versus Physical Mortality Salience
2018 Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis Asia-Pacific Journal of Marketing & Logistics
Marketing Reo Song
Jang, S., Kim, J., Song, R., & Kim, H.
PDFAdvertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
2018 Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects
Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects Industrial Marketing Management
Marketing Tianjiao Qiu
Tianjiao Qiu, Yaping Yang,
PDFKnowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects
2018 Visualizing Winchester: A Brand History Through Iconic Western Images
Visualizing Winchester: A Brand History Through Iconic Western Images Journal of Historical Research in Marketing
Marketing Terrence Witkowski
Witkowski, T. H.
DOIVisualizing Winchester: A Brand History Through Iconic Western Images
2018 A History of American Consumption: Threads of Meaning, Gender, and Resistance
Routledge - Academic publisher of books (Published)
Marketing Terrence Witkowski
Witkowski, T. H.
2018 Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms
Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms Journal of Global Marketing (5) :308-323
Marketing Pamela Miles Homer
Qiu, T., & Homer, P. M.
DOICultural Fit and the Choice of International Market Entry Scale of Chinese Firms
2018 Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms
Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms Journal of Global Marketing (5) :308-323
Marketing Tianjiao Qiu
Qiu, T., & Homer, P. M.
DOICultural Fit and the Choice of International Market Entry Scale of Chinese Firms
2018 Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships
Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships Journal of Marketing Management
Marketing Tianjiao Qiu
Qiu, T.
DOIDependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships
2018 Elephant Ivory and the Temporalities of Consumer Ethics
Elephant Ivory and the Temporalities of Consumer Ethics Journal of Consumer Ethics
Marketing Terrence Witkowski
2018 Influence of Cultural Practices on Social Support of Female Entrepreneurs' Startups
Influence of Cultural Practices on Social Support of Female Entrepreneurs' Startups Journal of Developmental Entrepreneurship
Marketing Tianjiao Qiu
Qiu, Tianjiao
2018 Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?
Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness? Management Science
Marketing Yu Wang
Özer, Ö., Subramanian, U., & Wang, Y.
DOIInformation Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?
2018 Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics Journal of Marketing
Marketing Eunho Park
Park, E., Rishika, R., Janakiraman, R., Houston, M. B., & Yoo, B.
DOISocial Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
2018 The Impact of Dietary Supplement Form and Dosage on Perceived Efficacy
The Impact of Dietary Supplement Form and Dosage on Perceived Efficacy Journal of Consumer Marketing (2)
Marketing Pamela Miles Homer
Homer, P. M., & Mukherjee, S.
DOIThe Impact of Dietary Supplement Form and Dosage on Perceived Efficacy
2018 When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations
When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations Journal of The Academy of Marketing Science
Marketing Reo Song
Song, R., Moon, S., Chen, H. A., & Houston, M. B.
DOIWhen Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations
2017 Peruvian Antiquities and the Collecting of Cultural Goods
Peruvian Antiquities and the Collecting of Cultural Goods Markets, Globalization & Development Review
Marketing Terrence Witkowski
Witkowski, T. H.
DOIPeruvian Antiquities and the Collecting of Cultural Goods
2017 Macroeconomic Environment and Globalization on Support of Women Entrepreneurship
Macroeconomic Environment and Globalization on Support of Women Entrepreneurship Journal of Business Diversity
Marketing Tianjiao Qiu
Qiu, T.
DOIMacroeconomic Environment and Globalization on Support of Women Entrepreneurship
2017 The Effect of Culture on Product Evaluation
The Effect of Culture on Product Evaluation Journal of The Academy of Marketing Science
Marketing Reo Song
Song, Reo
2017 The Evolution of Consumer Sentiment Surrounding Pesudo-Product Harm Crises
The Evolution of Consumer Sentiment Surrounding Pesudo-Product Harm Crises Journal of Business Ethics
Marketing Reo Song
Song, R., Kim, H., Lee, G. M., & Jang, S.
PDFThe Evolution of Consumer Sentiment Surrounding Pesudo-Product Harm Crises
2017 The Impact of Market Size on New Market Entry: A Contingency Approach
The Impact of Market Size on New Market Entry: A Contingency Approach European Journal of Marketing
Marketing Sam Min
Min, S., Kim, N., & Zhan, G.
PDFThe Impact of Market Size on New Market Entry: A Contingency Approach
2017 Understanding the Power of Hope and Empathy in Healthcare Marketing
Understanding the Power of Hope and Empathy in Healthcare Marketing Journal of Consumer Marketing
Marketing Pamela Miles Homer
Kemp, E., Bui, M., Krishen, A., Homer, P. M., & LaTour, M. S.
PDFUnderstanding the Power of Hope and Empathy in Healthcare Marketing
2016 Early History and Distribution of Trade Ceramics in Southeast Asia
Early History and Distribution of Trade Ceramics in Southeast Asia Journal of Historical Research in Marketing
Marketing Terrence Witkowski
Witkowski, Terrence
2016 Strategic Marketing Capability: Mobilizing Technological Resources for New Product Advantage
Strategic Marketing Capability: Mobilizing Technological Resources for New Product Advantage Journal of Business Research
Marketing Sam Min
Min, Sam
2016 Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets Journal of Marketing Research
Marketing Sam Min
Min, Sam
2016 Mythical Moments in Remington Brand History
Mythical Moments in Remington Brand History Culture and Organization
Marketing Terrence Witkowski
Witkowski, Terrence
2016 The Effect of Product Placements on the Evaluation of Movies
The Effect of Product Placements on the Evaluation of Movies European Journal of Marketing
Marketing Reo Song
Song, Reo
2016 Historical Research in Marketing: Literature, Knowledge, ans Disciplinary Status
Historical Research in Marketing: Literature, Knowledge, ans Disciplinary Status Information and Culture: A Journal of History
Marketing Terrence Witkowski
2016 Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data Journal of Interactive Marketing
Marketing Eunho Park
2016 Mancaves and Masculinity
Mancaves and Masculinity Journal of Consumer Culture
Marketing Risto Moisio
Moisio, Risto