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Nielsen's guidelines for homepage usability

Make the Site's Purpose Clear: Explain Who You Are and What You Do

  • Include a One-Sentence Tagline
  • Write a Window Title with Good Visibility in Search Engines and Bookmark Lists
  • Group all Corporate Information in One Distinct Area

Help Users Find What They Need

  • Emphasize the Site's Top High-Priority Tasks
  • Include a Search Input Box

Reveal Site Content

  • Show Examples of Real Site Content
  • Begin Link Names with the Most Important Keyword
  • Offer Easy Access to Recent Homepage Features

Use Visual Design to Enhance, not Define, Interaction Design

  • Don't Over-Format Critical Content, Such as Navigation Areas
  • Use Meaningful Graphics

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